As the New Year comes, the acquired technology, like gadgets, from the previous year would grow a year older and be replaced with something that is more exciting and refreshing.
The behavior of the general public toward technological innovation is undeniably comparable to a drug, people are addicted to it. Almost everyone owns a laptop, tablet, smartphone, wearable gadgets, etc. Some of them can’t even imagine their day without it, and working without such tools seems to be unachievable. But, on the other hand, people benefit from the comfort it offers wherein technology comes in various sizes and shapes to help people lead a better lifestyle.
To expect or to have something new or upgraded electronic device that offers promising features in our lives is not wrong, whether it is personal or professional use.
When you look around and observe, most people are engulfed by some of the most interesting and exciting marketing ideas, whether it is the latest post shared by your favorite artist or that entertaining ad across the flyover. In short, marketing is everywhere. In relation, this article will showcase some of the latest marketing trends that will become part of the social media trend in the year 2018.
Trending in 2018: Ephemeral Content
The term ephemeral means something that will only last for a very short time. But why will this be widely used by the marketing people if it will not last long?
The growing popularity of the different mobile applications such as Snapchat, WhatsApp, and other social media networking sites prove that the contents which appear for just 24 hours then disappear help build excitement among its audience, provoke users to check and see the information before they missed it, and build trust for the brand.
Though using short-lived content is proven to be successful, it will only be effective if you know how to choose the right and well-planned techniques for reaching out your target market.
If the term is not familiar to you, influencer marketing is otherwise known as influence marketing. In this strategy, instead of spreading the marketing campaign across the niche, the focus is placed on influential personalities. This is a marketing plan executed by certain individuals or people who have direct influence over their target market.
Influencer marketing become well-known in 2017 and will be one of the top choices in the coming year with some twists.
Another thing to expect in using this strategy is its integration with the chatbots technology. It will be used to introduce the social media influencers that will enable users to engage and talk back to influential people they prefer.
User-generated content is something that is written and shared by the users themselves. It is true that users trust another user that any marketing campaign which makes it a unique marketing ventures. In this system, no one is paid to spread good words about a certain product or brand, it is just a mere opinion or feedback. It can be in a form of a tweet, blog, picture, video, testimonial, or another way that a person uses to talk about the product or service.
Mobile Friendly Content
With the growing number of users that access social media all over the world using their smartphones, social media content should, therefore, be highly mobile friendly.
Through this medium, users can enjoy and easily understand the available content with ease since it is presented in a simpler and engaging manner.
To conclude, 2018 is a beneficial year for many businesses because of the strong revenue it offers. With this, make sure that your company already have the right technology and the well-updated marketing team that can keep pace with the upcoming 2018 marketing trends.