With so many elements of owning a business on your shoulder, advertising is one of the last things you want to learn from the ground up. It’s already implied that marketing budgets are often high when running a business but, on the contrary, there are many ways to advertise your home business for cheap when using the web.
The web has given every business the opportunity to compete against the big boys. Home based business owners, with a bit of flexibility and imagination, can take advantage of the web using the following cheap advertising methods:
Article marketing is relatively simple in implementation: write articles and distribute them on the web. Each article you place on the web advertises your business, provides great content and links back to your website to help boost search engine ranking and traffic. Think of article marketing as placing another sales person, working 24/7, out in the marketplace to sell your business.
Video marketing, much like television advertising, is the creation of video to drive leads to your business. With a few hundred dollars worth of investment in a video camera and editing software, your business can create video content and send leads back to your website.
Unlike having to dump tons of money into print, radio or television advertising, pay-per-click advertising lets you determine which keywords and funds you place into your campaign. Google Adwords is the simplest of all PPC campaigns and can bring you an unlimited traffic depending on your budget.
Twitter – Twitter is great for home businesses because the service is offered for free. Spending enough time on Twitter, you’ll learn those users that are willing and ready to do business with you; you just have to take initiative to contact them.
Facebook – Facebook has over 500 million registered users; if your business taps into this market using a fan page you’re setting yourself up to become a very successful business.
Blogging – Blogs are loved the world around because they provide fresh content. Every piece of content you produce gives you another opportunity to send leads to your website via search engines and social media.
Email marketing is one of the most powerful ways a home business can drive customers through their door. In exchange for their email address, your business will be able to drip sales messages on subscribers to later convert to customers.