Social media has changed the way businesses will do business from this point forward. Instead of bombarding consumers with ads, business now have to connect with them on a whole new level – this is mainly accomplished, in today’s consumer driven world, through social media platforms.
Even though you may not think that social media can apply for your business; you’ll be surprised at some of the many ways you can engage with your community with just a few hours of work and implementation during the week. This article will share five of those social media practices you too can implement into your own business to advertise.
Reach out to influential members of social networks
When you first begin using social media as a tool to advertise your business, seek out those members within a community which are influential to the rest. Talk with them and build a relationship – this will eventually lead to your business being mentioned within the community.
Track your business main keywords and contact those that use them
Many social media services and platforms allow you to track keywords. For your own business, set up a system where you monitor keywords so whenever someone mentions it, you’ll be able to contact them and put them into the sales funnel.
Start a blog and display your expertise to drive leads to your business
A blog can be a great place to socialize with your market. Launch a blog on your own domain and share your best information in the community – this builds trust and authority which eventually leads to new sales.
Start a Facebook fan page and allow users to follow you online
There are over 500 million users on Facebook; start your own fan page so interested parties can befriend and follow you – this will allow you to share valuable information and advertise to them directly through the social media service.
Implement a forum so customers and interested parties can freely talk
Customers often want to talk to others to compare how they use your products or services. Instead of sending customers away, keep them on your website by installing a forum so people can ask questions and interact within the community.
It’s important that you provide a platform for your customers to speak openly about your business while simultaneously connecting with them on their own accord. A happy customer will tell their friends; a bad customer will tell the world – use social media to advertise your business but always remember that interaction also leads to sales; it may not be apparent at first but its there.