As a website owner, you know the vital importance of driving quality web traffic to your website. However, did you ever think about what you wanted your visitors to do after they’ve finished reading your content? A positive call-to-action to motivate users to share your content will not only help increase your online presence but help build a lasting brand online.
To learn how to improve the chances of your users to share your content, use the following tips and tricks:
Write unique content
With millions of websites on the net, information is at an all-time high. It’s difficult to stand out amongst such high competition between web users; especially when your content is uninspired or already well known.
Most web users want to read and share information that is truly unique. A unique article gives the reader extra incentive to share with their friends, family and followers online. Just as these users find value in your content, they will feel equally passionate about telling others so they too can experience the same.
When writing content for your website, approach each piece as an opportunity to promote your website and brand. Much like business, use call-to-actions such as “Share this post”, “Tell your friends” or “Retweet this article”. A few extra words to encourage your readers to share could make all the difference in distribution.
One additional tip: Don’t be too pushy when trying to entice your readers to share. Being overly overt will actually push readers away as it comes across as insincere.
Use social bookmarking and share buttons
Unlike a few years ago, a user would need to visit a social bookmarking site, log into their account and edit each submission in order to share content on the web. Luckily for all of us, dynamic buttons can be used to make this process even simpler.
A social button will automatically format the post, jump the user to the website and allow them to quickly bookmark and distribute your content. With buttons, this ease of sharing has spurred much of social media – don’t put up barriers for users to share content else they won’t do so; people are busy, let them share your content quickly.
Network with others
One of the most powerful ways to get other users to share your content is to network and become friends with people that have influence within the social media community. These ‘Power Users’ often have vast followings on each respect website; a single vote could help your content go viral all across the web.
The best way to begin networking with the people that will help influence others is to follow them, leave great comments, share their content and converse in a naturally manner. Once you have a few people on the ball, you will see your content being shared across the web as each additional follower will help out.
Join a mastermind group
Mastermind groups are those which a collection of users come together to talk about content and various methods to help market your work. These mastermind groups are available to join all over the web; some are open to all while others stay exclusive.
When participating in a mastermind group, you will be expecting to do your own part to help share content on the web. In return, the members of the mastermind group will do the same for your content, contributing to sharing within social media and on websites.